Trade Show Management Software
Trade Show Management Software That Runs the Whole Show
Transform your trade show experience with Momentive’s all-in-one trade show management software by A2Z. Simplify planning, exhibitor management, and attendee registration.
Benefits
Streamlined trade show management from start to finish
Effortlessly manage exhibitors, sponsors, attendees, floor plans, and payments with Momentive’s A2Z trade show management platform
Features
What Does A2Z Trade Show Management Software Include?
A2Z’s trade show management software helps improve efficiency and increase revenue in one connected system. From booth sales and floor plans, to on-site badging and lead capture.
Exhibitor Management
Manage exhibitors without the hassle
Manage booth assignments, exhibitor profiles, contracts, and payments from a centralized dashboard. Exhibitors complete their booth purchase and payment directly on your website via the Online Exhibitor Contracts (OEC) workflow. A dedicated Exhibitor Hub gives them a self-service space to update their profile, complete assigned tasks, and monitor their status to reduce back-and-forth with your team throughout the show cycle.
Attendee Registration
Customize your registration needs
Build custom registration flows for different attendee types using A2Z’s Registration Form Builder. Conditional logic controls which questions each participant sees and which confirmation emails they receive. Support both online pre-registration and on-site check-in, and use promotional tracking codes to measure which outreach efforts are driving the most registrations and revenue.
Floor Plan & Booth Configuration
Manage the trade show floor with ease
Assign and manage booth layouts with A2Z’s interactive floor plan, which displays available, occupied, and reserved booths in real time using color designations. The Booth Space Pricing Tool gives organizers complete control over pricing rules for each booth contract type (application, online reservation, or consultative sales). Meanwhile attendees can search for exhibitors and generate personalized printable walking maps — all from the event website or mobile app.
Sponsorship Sales & Management
Built for winning and retaining sponsorships
Sell sponsorships directly on your event website with Online Sponsorship Sales (OSS). A browsable Sponsorship Package Gallery lets sponsors discover and purchase opportunities filtered by price and availability. Built-in task management and customizable fulfillment forms keep deliverables on track, while upgrade and add-on opportunities let you expand sponsor investment at any point in the show cycle.
Lead Retrieval
Empower exhibitors with lead capture tools
Empower exhibitors to maximize their booth investment with A2Z’s Lead Retrieval tools. Exhibitors scan attendee badges via mobile app or physical device to instantly capture prospect interactions, add notes, and apply custom qualifiers to rate lead quality. Collected lead data is accessible directly from the Exhibitor Hub immediately after each interaction, making follow-up faster and more targeted.
On-Site Check-In & Badging
Check-ins that keep the show flowing
Speed up entry with self-service check-in kiosks and on-demand or pre-printed badge printing. A2Z’s Badge Builder lets you customize fonts, colors, and data fields, while Badge Preview Screens allow staff to verify and correct badge information in real time to reduce misprints and reprints before attendees even reach the front of the line.
Reporting & Analytics
Get real-time, actionable insights
Track registration volume, revenue, exhibitor activity, and session attendance through A2Z’s Business Intelligence engine. Cross-event reporting lets organizers compare show performance year over year, while real-time financial dashboards give accounting teams and leadership an instant view of budgets, sales, and cash position.
Featured Resources
-
Case Study
National Shooting Sports Foundation/ConvExx SHOT Show: Momentive Event Management Software Success Story
Learn how NSSF & ConvExx used Core-Apps event technology to unlock new revenue streams at a sold-out trade show with…
-
Case Study
The Independent Insurance Agents of Houston (IIAH): Momentive Event Management Success Story
Event technology saves time for staff and attendees by easily leveraging AMS data to streamline onsite check-in, floorplan, and exhibitor…
-
Case Study
National Shooting Sports Foundation (NSSF): Momentive Event Management Success Story
Learn how NSSF and ConvExx increased revenue by 169% using Momentive’s GoExpo platform to streamline digital sponsorships for 1,734 exhibitors.
-
Blog
Planning an Expo: What You Need to Know
Streamline conference check-in with QR codes—fast, contactless registration for an effortless attendee experience.
-
Blog
What Is Event Management? Process, Phases & Best Practices
Event management covers the full lifecycle — planning, promotion, execution, & post-event reporting. Learn the key phases, types, & skills…
Trusted by tradeshows across the country
Frequently Asked Questions
Request a Demo
Create meaningful event experiences
Momentive’s event solutions are built to minimize your pre-planning workload and save your staff time. If you’re ready to explore or want to speak with an expert, we’re here to help you get started.
