Attendees and exhibitors liked the app’s clean look and easy navigation.

Jim F.

Group Director, Events for SAE

Planning for the types of content going into the app helped structure an easy-to-use interface and enabled top-performing content to rise to the surface.

Having worked on a wide range of events, Momentive Event Management was able to help direct and share ideas on how best to utilize different app features.

The Society of Automotive Engineers (SAE) had a global audience in town for the annual WCX™18: SAE World Congress Experience. This event attracts talent from across the mobility industry and features a comprehensive educational component, complemented by a high-impact and impressive expo. Attendees had the opportunity to experience a show floor filled with cars of the future and the technology that powers the next wave of mobility.

Challenge & Solution

With such a tech-savvy audience, it was important to ensure the event’s technology was intuitive and enhanced the attendees’ experience. With an audience that includes mobility engineers, you’d better get your event app right!

It was essential to plan for the types of content that would be a good fit for the app. This helped structure an easy-to-use interface and enabled top-performing content to rise to the surface, which is particularly helpful when categorizing and condensing dashboard icons or content collections.

Results

Breaking out their many content areas in the app was a significant advantage. There is content in the classrooms and several on-the-floor content areas, so attendees needed to have the opportunity to easily find and identify programs, times, and speakers in those areas. Utilizing the app with Momentive’s platform further enhanced performance. Having worked on a wide range of events, Momentive Event Management was able to help direct and share ideas on how best to utilize different app features.

About the Organization

Society of Automotive Engineers (SAE)

The Society of Automotive Engineers (SAE) is the leader in connecting and educating mobility professionals to enable safe, clean, and accessible mobility solutions. SAE International is a global association of more than 128,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. Our core competencies are lifelong learning and voluntary consensus standards development.