Are you looking for strategies to increase non-dues revenue? You’re not alone! According to the latest Momentive Software research, 73% of association professionals listed non-dues revenue as a top strategic priority in the coming year.
Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for best practices to utilize your LMS and drive non-dues revenue.
How can your learning management system increase non-dues revenue?
The latest Momentive Software research found that fewer association professionals report increased non-dues and event revenue for the last 12 months, and fewer anticipate increased non-dues and event revenue for the next 12 months. However, 51% of association members identified certifications and credentials as their top member benefits.
With this research in mind, there is a definite opportunity for associations to increase non-dues revenue with their continuing education programs. Your ability to drive revenue from your learning program depends largely on your ability to create and deliver great courses through your LMS.
As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue.
Here are 13 ways to leverage your learning management system (LMS) to generate non-dues revenue:
1. Offer dynamic and diverse content
On-demand content is a key driver of non-dues revenue. Consider offering premium, members-only content while keeping some free education available. Your LMS enables you to create and distribute various content formats, from re-broadcasts and webinar recordings to white papers and interactive course materials.
2. Focus on industry trends
Utilize your LMS to provide timely content based on industry trends. Hot-topic programming keeps learners engaged and coming back for more, which in turn increases non-dues revenue.
3. Repurpose and break out content
Maximize your LMS by breaking up longer courses into digestible chunks. This approach caters to diverse learner preferences while allowing you to monetize existing content in new ways.
4. Customize learners’ experience
Your LMS can be used to bundle courses into customized learning paths, allowing members to choose their educational journey while driving more non-dues revenue for your association.
5. Use your LMS to personalize communications
A robust LMS allows you to segment learners and deliver personalized outreach, improving engagement and increasing course sales.
6. Easily complete sales
An LMS with integrated e-commerce functionality ensures a seamless purchasing experience, making it easy for learners to buy courses, subscriptions, or certifications.
7. Sell sponsorships
Your LMS provides opportunities to monetize advertising space. Sponsors can place ads in course materials, webinars, and on-demand content, creating additional streams of non-dues revenue.
8. Reach more learners
Expand your audience beyond members. Offer courses to non-members at premium rates and promote content through social media, increasing revenue potential.
9. Effectively market and promote your learning courses
Your LMS should offer analytics and reporting tools to refine marketing efforts, ensuring that your content reaches the right audience to maximize non-dues revenue.
10. Integrate your LMS and AMS software
By integrating your learning management system with your association management software (AMS), you streamline user experiences, improve marketing efforts, and increase non-dues revenue opportunities.
11. Amazing customer support
Ensure your LMS vendor provides top-tier customer support, assisting with content creation, webinar moderation, and end-user support, all of which contribute to a thriving learning program.
12. Built-in live events and virtual conferencing capabilities
Use your LMS to host live events, webinars, and virtual conferences. These events can serve as major revenue generators through ticket sales, sponsorships, and exclusive content access.
13. Host continuing education and manage certifications
An LMS is essential for managing certification programs, which are in high demand. Providing these offerings through your LMS enhances member value while generating non-dues revenue.
Can your current LMS deliver?
If your LMS isn’t meeting these needs, it may be time for an upgrade. If your content is disorganized, administrative tasks are a hassle, or e-commerce capabilities are lacking, consider investing in a learning management system that enhances both your member experience and non-dues revenue potential.
Do more with Momentive Software learning management system
With Momentive Software’s easy to use learning management system platforms, you can efficiently manage your continuing education program, drive non-dues revenue, and foster program growth. Maximize member value and boost learner engagement with the association industry’s most relied-upon LMS platforms.
When you choose the right LMS, your association can unlock new revenue streams, provide valuable educational content, and drive long-term growth. Start maximizing your non-dues revenue today with a learning management system designed for success!
