On-Demand Webinar
Fill the Pipeline: What Gen Z and Millennials Actually Need From Your Event
By the end of 2026, Millennials and Gen Z will make up nearly three-quarters of the workforce, yet many associations struggle to turn younger attendees into long-term members and engaged volunteers. In this on-demand session, Rich Vallaster, CEM, QAS, AAiP from Momentive Software is joined by leaders from ASLA’s nationally recognized emerging professionals program to unpack what younger professionals actually want from association events, how ASLA built a successful pipeline, and practical steps you can take to strengthen engagement before your next event.
Watch this high-impact session before your next event to discover:
- Why member satisfaction alone isn't enough to retain Gen Z and Millennial members, and what these younger professionals expect from association events today.
- How ASLA transformed its annual meeting into a gateway for emerging professionals through its nationally recognized program.
- Strategies and a framework for building a stronger member pipeline through your association's events.
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