Pam Loeb is a Principal and owner of Edge Research. For over 30 years, Pam has designed, executed and analyzed custom marketing research studies for hundreds of corporations, non-profits, foundations, associations, and government agencies. She works with large and small corporations on branding, positioning, new product development, and user experience testing; but is also passionate about helping associations with their unique challenges – member acquisition and retention, value proposition, and advocacy efforts. Pam is a RIVA-trained moderator, and a member of Insights Association. Pam and her family live in Baltimore and Oregon. She formerly served on the board of Friends School of Baltimore, Art with a Heart, and the Virginia Center for the Creative Arts.
