Michelle Baughman is a veteran business events strategist with 25+ years driving growth at large-scale conferences through audience development, experiential design, and revenue innovation. In the past, she has helped associations win over Gen Z and Millennial attendees by translating preferences into measurable outcomes—developing content and activities that appeal to this audience segment. Her work spans end-to-end conference marketing, modern program formats (short-form, participatory, career-relevant), and partner activations that add value to this mission-driven attendee type.
