28%

First virtual career fair increases web traffic by 28%

66

66 new members added from the first virtual career fair

20%

Exceeded non-dues revenue goals by 20%.

AWIS hosted a Virtual Career Fair, creating a new opportunity for members to find a career and employers to connect with other AWIS members. 

Challenge & Solution

The challenge was creating an effective marketing strategy to get the word out to their members about their 1st virtual event, while also attracting prospective members. We provided sales & marketing support to sell employer booths while also engaging with AWIS members to register for the event.  

Results

This was such a successful virtual event that they decided to host a second one, and they continue to host biannually. They boast over 400 registered job seekers with a 58% attendance rate, more than 13 employer booths, and 400+ chats between job seekers and employers.  

About the Organization

The Association for Women in Science (AWIS)

Founded in 1971, the Association for Women in Science (AWIS) is dedicated to driving excellence in STEM by achieving equity and full participation of women in all disciplines and across all employment sectors.