Society for Advancement of Chicanos/Hispanics and Native Americans in Science (SACNAS): Momentive Careers (Formerly YM Careers) Success Story

Our work with Momentive has been highly effective at showing student and graduating members the value of continued membership with SACNAS. The results have been fantastic, and they get better every year.

Daniela Bernal

Communications and Membership Manager Society for Advancement of Chicanos/Hispanics and Native Americans in Science (SACNAS)

SACNAS is a membership-based organization that fosters the success of Chicanos/Hispanics and Native Americans. Their team knew that to attract the next generation of members, they needed to understand their student members better and deliver more of what those members wanted. By utilizing Momentive’s software and services to collect and analyze member data, then create multiple campaigns and offerings to drive membership conversions, SACNAS was able to encourage new grad resume uploads to their job board, and connect more members with industry employers.  

Challenge & Solution

SACNAS wanted to increase conversions of student memberships to professional memberships, as well as get new graduate members and employers more engaged with the SACNAS job board. 

SACNAS worked with us to create campaigns that promote SACNAS benefits to new grad members as well as drive more resume uploads to the SACNAS job board. They also built a recruitment guide to connect members with top industry employers. 

Results

SACNAS nearly doubled the conversions of student to professional memberships from 2018 to 2019. The SACNAS team also boosted resume uploads to their job board by 103% and distributed a career recruitment guide to 4,000 members.