On-Demand Webinar

When Dues Aren’t Enough: Revenue Strategies for Associations Facing a Changing Membership

89% of nonprofit executives say trust is harder to earn than it was three years ago, according to new research from Momentive and Wakefield Research. Yet trust-building is leaders’ #1 priority for the next 12 months.

The pressure is real: over the past two years, 36% of nonprofits faced cash flow challenges, 35% had a data security breach, and 33% lost a major donor.

Watch this data-driven session, based on research from 500 U.S. nonprofit executives, to see where trust is breaking down and what leading organizations are doing differently. You'll learn:

• Root causes of the growing trust deficit
• What's rebuilding donor confidence, and what isn't
• How technology and transparency are becoming trust infrastructure
• The resilience gap behind strong revenue numbers

With trust now ranking above donor acquisition, AI integration, and technology upgrades as a top organizational priority, nonprofits that get this right have a real competitive advantage.