"Before we broke it down into the two programs, it was just DPHA University, and there was a lot of confusion about paid vs. free content. Path LMS has worked with us to strategize how to customize the platform to work best for our organization and provide an easy-to-navigate experience for our learners."
Key Features
On-demand courses
Path LMS Teams
AMS integration
Credits and certificates
Quizzes and assessments
63%
Increase in revenue generation in just one year
Increased
Enrollment numbers for microlearning, assessments, and tracking by switching from regular marketing emails to demos
Automated
ertificate generation and badging through Path LMS, allowing companies to manage their members’ course progression
DPHA offers a gathering place and a platform for dealers, manufacturers, and representatives within the decorative plumbing and hardware industry. But industry networking isn’t the only valuable member benefit; the education programs offered by DPHA have always been a cornerstone of the association.
Challenge & Solution
Initially, DPHA simply housed educational manuals on their website, lacking any way to track usage and engagement. Their recognition program relied on Google Forms, which was a very manual process for both participants and staff. Additionally, DPHA’s member company managers lacked a way to monitor employees’ progress and performance with the education program.
DPHA knew it was time to implement a learning management system to create a more professional, automated, and robust online education program. Led by Director of Marketing and Sales Kymberly Glazer, DPHA partnered with us to make this vision a reality.
DPHA chose Path LMS as the home of their new learning program, DPHA University. One of the key benefits of Path LMS that Kymberly identified was that the platform integrates with DPHA’s association management system, Novi AMS.
The Novi AMS and Path LMS integration for DPHA provides a seamless learner experience between the two platforms. Member company managers and their employees can log in to DPHA University with the same credentials they use for DPHA via a single sign-on (SSO) integration. Path LMS also sends back eCommerce and activity data to Novi AMS, making it easy for Kymberly and her team to track and manage transactions and program completions.
DPHA enlisted our Learning & Development team to help them determine how to offer and package their educational offerings under the DPHA University umbrella. They strategically broke their offerings into two programs:
- The Core is a content library in Path LMS that is accessible to all members, including DPHA education manuals and past webinars.
- The Vault is DPHA’s online testing and certificate program in Path LMS with courses that correspond to their education manuals. Most of the courses are broken into micro-learning modules to help with knowledge retention.
Participants in the certificate program are required to pass tests within Path LMS with questions from an assessment pool. When each course is completed, learners receive an automatically generated certificate of completion. Once all of the Vault courses are completed, learners receive a digital badge for their own professional purposes, and the badge is added to their profile in Novi AMS by DPHA staff.
One of DPHA’s biggest hurdles before implementing Path LMS was giving member company managers visibility into how their employees were progressing through the certificate program. This also hindered member companies from recognizing the real value of DPHA’s programs.
DPHA leveraged the Path LMS Teams feature to give member company managers full visibility into employees’ progress. With Path LMS Teams, they can use a single sign-on login to manage their users (or team) and view and export a myriad of reports, including content metrics, assessment completions and scores, credit completion, and more.
Results
While their education program had been a non-dues revenue stream since its inception over 10 years ago, they were able to bolster revenue generation with the new program format by 63% in just one year. “The Vault has made our professional program much more robust and has increased enrollment numbers. We have also been able to increase the cost of the program, increasing our revenue,” says Kymberly.
Comparing DPHA’s website and their Path LMS site, it’s easy to see the care and thoughtfulness behind the graphic design and user experience. Kymberly has seamlessly translated DPHA’s brand between the two sites and took advantage of the highly customizable Path LMS interface. The site has become an important marketing tool for DPHA: “As soon as I show prospective participants the microlearning modules, assessments, and the fact that they can track their team’s progress, then enrolling their teams becomes a no-brainer for them. Seeing, hearing, and understanding how it works through a demo has a different impact from a regular marketing email,” says Kymberly.
Additionally, “Our members love that they can manage their employees’ progress with our courses,” says Kymberly. “They love how professional everything looks and operates—it is WORLDS above and beyond what we used to have.”