"Best I have seen.” “Great, Great, Great.” “I was very impressed.” “Well done."
Products
Key Features
App usage increased by 185%
GeoConvention received overwhelmingly positive app feedback.
GeoConvention cut printing costs by foregoing its handbook.
GeoConvention was looking to create a robust event app that made vast amounts of technical abstracts easily accessible, while also facilitating easy networking and engagement among attendees. The result was a 185% increase in app adoption.
Challenge & Solution
Because this is a large scientific event, a significant amount of information is presented and available to attendees, both in downloadable form and through sessions. GeoConvention wanted to make sure that technical information was as accessible as possible through their mobile event app. With Momentive Event Management, technical data was easily accessible and downloadable, and information about the numerous concurrent scientific sessions was readily available and could be flagged for personalized scheduling.
Momentive’s Client Challenge Game was the perfect answer to GeoConvention’s goal, serving as a fun motivator for attendees. This scavenger hunt-style game allows attendees to answer multiple-choice and photo-based questions through the app. GeoConvention posted a significant number of questions and boosted interest in the game by sending push notifications throughout the show, offering prizes for participation. Some of the questions were just for fun, while others showcased GeoConvention, and still others highlighted sponsor brands. The game boosted both attendee mobile app usage, resulting in increased engagement, and boosted GeoConvention’s sponsorship revenue (each question was sponsored!).
Results
The game boosted both attendee mobile app usage, resulting in increased engagement, and boosted GeoConvention’s sponsorship revenue (each question was sponsored!).
Attendees were thrilled with the app, as evidenced by the fact that app usage increased by 185 percent. GeoConvention received overwhelmingly positive app feedback. The increased app usage led to a significant increase in sponsorship revenue, and GeoConvention reduced printing costs by eliminating its handbook.