"Momentive’s platform allows us to share current industry news, market our events, and serves as a crucial networking tool for our members... Momentive worked seamlessly with YM (Your Membership) to upload attendees to the meeting where they can access the schedule, speaker bios, attendee list and more."
Products
~50%
of the CASSS membership downloaded the app
27%
of clicks made the Membership list the most popular feature
furthered
ROI by offering sponsored banner ads and lead retrieval capabilities
California Sharing Science Solutions (CASSS) provides its membership (membership includes scientists from more than 30 nations and nearly every continent) with a rich array of educational and networking opportunities through over a dozen symposia taking place throughout North America, Europe, Japan and South America. CASSS prides itself on encouraging its members to meet others and truly interact with people who understand what they do.
CASSS wanted to create an all-encompassing mobile app that would serve both their year-round communication needs, as well as provide full-fledged event apps for their members and attendees.
Challenge & Solution
One of CASSS’s guiding principles is creating “a culture of engagement.” CASSS wanted a way to engage their members on a year-round basis in addition to giving them access to full-fledged event apps to utilize at their conferences throughout the year. CASSS was looking for a way to give their members easy, on-the-go access to industry information and enable them to more easily network than traditional email and websites allow. Hosting many events throughout the year, it was also important that CASSS provide robust event mobile apps for their members during their conferences.
Two specific goals CASSS had when selecting an app partner were to: 1) provide attendees with a seamless login process so that they didn’t need to remember multiple sets of credentials, and 2) keep both their Membership list and Attendee lists automatically up-to-date, avoiding manual work by their staff.
Momentive created a single app for CASSS that housed key member features to be used anytime, anywhere, including a Membership Directory with networking capabilities, Partner and Leadership Directories, an in-app Social Community, Publications, and more. This fulfilled the need for mobile access to crucial pieces of information that were previously only available on their website. Not only did Momentive provide a platform for year-round features, but the app also broke down to the event level, giving members full featured event pages, all within the same, single app.
The integration with Your Membership (YM) enabled the Membership and Attendee Lists, and member-to-member networking features to come together quickly and easily. When updates are made in the YM database, they are automatically carried over into the app, eliminating the need for double manual entries. To address CASSS’ second major concern and create a seamless login, members used the same credentials they used in the YM database for access to the app and each event within the app. This prevented any frustrations with needing to remember multiple sets of login credentials and increased the overall user-friendliness of the app.
Results
Overall, both CASSS members and staff were thrilled with the app. The app enabled members to engage seamlessly and avoided duplicate manual entry work by CASSS staff. CASSS event exhibitors love that the app includes lead retrieval and the opportunity for sponsored banner ads. Nearly half of the CASSS members downloaded the app, and the Membership list was the most popular feature holding the most clicks at 26.8%.