Products
54%
of the ACTFL members downloaded the app
>1 million
in-app clicks across all features demonstrated extensive engagement across the board
avoided
double data entry; a significant time-saver for ACTFL staff
The American Council on the Teaching of Foreign Languages (ACTFL) sought to develop a robust event app for its annual conference, enabling its members to engage seamlessly while avoiding duplicate manual entry work by ACTFL staff.
Challenge & Solution
ACTFL sought a solution to prevent duplicate data entry and streamline the process for its staff to populate their mobile app. Entering the event’s schedule and speakers into their registration system and then needing to re-enter them into a mobile app content management system is time-consuming and not the best use of their resources.
In addition to entering the bulk of their data only once into the system, ACTFL wanted to ensure that the data was kept up to date in real-time and that there were no discrepancies between their registration system and the mobile event app. This was key to freeing up their staff’s time to focus on other important aspects of their event, as well as ensuring attendees always had the most accurate information.
Momentive integrated the registration system and event app to pull in the schedule and speakers for ACTFL’s Annual Conference, and scheduled updates to come over every hour. Whenever an edit was made to a record in the registration system, it would automatically be reflected in the mobile app, without any additional work from ACTFL staff. Similarly, if a session were cancelled, it would automatically be removed from the app.
Results
Overall, both ACTFL members and staff were thrilled with the app. The ability to save time by avoiding duplicate data entry was a huge time-saver. And most importantly, the engagement level, based on the usage of the mobile app, was high. Over half of the ACTFL members downloaded the app (54%), and more than one million in-app clicks across all features demonstrated extensive engagement across the board.