"Momentive’s partnership provided a dozen banners and drafted several emails targeting employers and job seekers registered on the AWIS Career Center. They did all this so we can focus on promoting the career fair to our members, lapsed members, contacts in our database, and new prospects via social media. We were very pleased with the results. This is the impact we were hoping to have."
Products
Key Features
Virtual Career Fair
Sales Support
Marketing Services
Job Board Software
28%
First virtual career fair increases web traffic by 28%
66
66 new members added from the first virtual career fair
20%
Exceeded non-dues revenue goals by 20%.
AWIS hosted a Virtual Career Fair, creating a new opportunity for members to find a career and employers to connect with other AWIS members.
Challenge & Solution
The challenge was creating an effective marketing strategy to get the word out to their members about their 1st virtual event, while also attracting prospective members. We provided sales & marketing support to sell employer booths while also engaging with AWIS members to register for the event.
Results
This was such a successful virtual event that they decided to host a second one, and they continue to host biannually. They boast over 400 registered job seekers with a 58% attendance rate, more than 13 employer booths, and 400+ chats between job seekers and employers.